Our Story, Our Mission, Our Vision.

Motherhood is one of life’s most profound experiences, yet too often, mothers feel unsupported, overlooked, and exhausted. While NHS and council services provide essential care, it is often limited, transactional, and fragmented, leaving many parents navigating pregnancy and early parenthood largely alone.

First appointments can be weeks into pregnancy, leaving early uncertainties unaddressed. Postnatal care is brief and focused mainly on the baby, while the mother’s wellbeing, physical, emotional, and mental, is often overlooked. Guidance on natural birth choices or personalised support is limited, leaving families feeling anxious and alone.

This lack of comprehensive, nurturing care is not the fault of individual professionals, the system is simply overstretched. Yet it highlights a growing need for an alternative, where mothers can feel truly supported, seen, and cared for.

Why The Baby Care Academy Was Created

The Baby Care Academy was founded to bridge this gap. Drawing from years of experience in holistic therapies and maternity nursing, Clare Marie saw firsthand how mothers crave personalised, heart-led support, and how professionals want to provide it but often struggle to connect with the families who need them most.

Clare’s own experiences as a mother, including a challenging first birth and a journey of healing through holistic care, inspired the Academy’s approach: empowering practitioners to deliver personalised, practical, and nurturing support to parents. From pregnancy to postnatal care, the Academy trains professionals to meet mothers where they are, guide them to the right services, and follow up to ensure families are fully supported.

Our Vision

The Baby Care Academy is building a future where mothers don’t just survive, they thrive. Our mission is to bring holistic maternity care into the mainstream, showing that support can be more than the basics. Mothers deserve:

• Individualised, one-to-one guidance tailored to their needs

• Access to a supportive network of professionals who truly listen

• Practical, hands-on help, not just generic advice

• Care that honours their choices, instincts, and wellbeing

We believe in creating a system where professionals are empowered to provide this level of care sustainably, and where families know they have options beyond baseline services.

Our Approach

Through training programs like the Parent Care Concierge Course, The Baby Care Academy teaches practitioners to:

• Offer personalised consultations and practical guidance

• Connect families to the services that meet their individual needs

• Follow up to ensure ongoing support and wellbeing

• Deliver care in a way that is compassionate, practical, and holistic

This approach doesn’t replace existing services, it complements them. It gives families choice, reassurance, and confidence that there is a higher level of care available, and equips professionals to make a real difference in the lives of the mothers and babies they support.

Join the Movement

The Baby Care Academy invites practitioners and parents alike to join the mission to elevate maternity care. By embracing a more personalised, nurturing approach, we can help mothers feel valued, supported, and truly cared for, and create a system where holistic care is the standard, not the exception.

Explore our training courses and become part of the movement to return the magic to motherhood.